May 27, 2025
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How We Predicted the Winning Ads Before Spending a Dime
What if you could test your ad creatives before they go live and already know which ones will win? That’s exactly what we did with our latest case study at Quvy.
In May 2025, we ran a head-to-head test of 10 different ad creatives using our simulated audience technology. Then, we took the same ads and ran them on Instagram to compare real-world results.
The outcome? Quvy predicted the winners perfectly.
We uploaded 10 ad creatives into Quvy and ran 10,000 simulations across our simulated audiences. Within minutes, Quvy surfaced 3 top-performing ads, ranked by expected user engagement (CTR).
The results:
These winners were clear standouts, with Fire Knight barely edging out the second-place contender.
To validate Quvy’s predictions, we launched the exact same 10 ads on Instagram. The ads were run under identical conditions—with the same budget and audience targeting across the board.
What happened?
🔥 The top 3 winners were exactly the same. In the same order.
Quvy’s simulated results matched the Instagram ad performance with pinpoint accuracy:
Not only did Quvy forecast the winners, but it also saved us from wasting spend on underperforming creatives. And while the exact CTR percentages varied slightly between simulation and real-world results, the order of top-performing ads was spot on.
Ad testing can be expensive. Every dollar counts when you're launching a product or campaign. With Quvy, marketers and business owners can:
✅ Eliminate guesswork
✅ Prioritize the most engaging creatives
✅ Reduce wasted ad spend
✅ Launch smarter—and faster
When your simulated test results perfectly mirror real-world outcomes, you know you’re onto something.
With Quvy, you don’t just launch, you launch smarter. You avoid the duds, double down on what works, and go live with confidence.
Quvy is now officially available to the public.
Ready to test your next campaign with simulated audiences?
